The last week was filled with more eager and frenzy in Tamil Nadu than usual. No, it was not because of Vinayagar Chaturthi, but instead, the Vivegam fever. After a long gap of 20 months, a Thala Ajith’s movie stormed theatres. The teaser and trailer of the movie had already boosted the prospects of the movie and expectations were skyrocketing. Trade Pundits had even predicted a clean box office sweep at Chennai and Tamil Nadu territories. The movie opened to packed houses with a massive number of shows. Vivegam was released in over 800 theatres, surpassing Superstar Rajinikanth’s Kabali, which had released in over 650 screens.
At the Chennai box office, Thala’s movie earned a whopping 1.22Cr on day 1 surpassing the record set by Kabali which had earned 1.15Cr. Ajith once again proved his stamina at the box office, thanks to the introduction of GST as well as the revised ticket rates, which were revised from Rs 120 to Rs 153.
The action spy thriller movie failed to cross the opening day record of Rajini’s Kabali at the Tamil Nadu box office where in the latter had grossed a staggering 21.5Cr.
The movie is required to cross over 150Cr to break even, which now seems to be a difficult task.